Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

By far the greatest danger of artificial intelligence is that people conclude too early that they understand it. ― Eliezer…Read blog postabout:Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now The post Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now appeared first on WiderFunnel Conversion Optimization. Build your […]

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12 Industry-Specific Opportunities for Boosting Social Media Engagement

12 Industry-Specific Opportunities for Boosting Social Media Engagement

In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalize our own metrics and understand […]

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SearchCap: Google event schema penalty, knowledge graph local panels & fake reviews

SearchCap: Google event schema penalty, knowledge graph local panels & fake reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google event schema penalty, knowledge graph local panels & fake reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with […]

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Twitter blames human error after blocking a New York Times account over the weekend

Twitter blames human error after blocking a New York Times account over the weekend

 Over the holiday weekend, The New York Times found that one of its Twitter accounts had been locked. @nytimesworld was frozen for a full 24 hours over an innocuous tweet about a story in which Canadian Prime Minister Justin Trudeau apologized for the country’s treatment of indigenous school children. Twitter restored the account Sunday afternoon, […]

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Why Websites with Simple Designs Have Higher Conversion Rates

Why Websites with Simple Designs Have Higher Conversion Rates

Typically, when companies look to improve their conversion rates, they focus on their CTA buttons or value propositions. Businesses also like to A/B test certain elements of their pages to see which versions convert the best. Don’t get me wrong: these are all valid ways to improve conversions. But something that’s sometimes overlooked is the simplicity of […]

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