Daily ArchivesNovember 24, 2017 - Host2.us

 Snap Inc’s stock tanked after missing revenue expectations by $30 million last quarter, so Snapchat is looking to win over businesses with immersive new ads formats. This week it introduced two new forms of ads: Promoted Stories which string together multiple Snaps into a longer-form slideshows openable from a tile on the Stories page that’s […]

In order to run a successful business, you’ll need to do more than just acquire customers. You’ll need to retain them. One of the best ways to have a successful customer retention strategy is by creating customer engagement. That goes for all companies across every industry. Whether you have a brick and mortar location in a […]

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Happy Thanksgiving cupcakes: Source: Instagram Android candy dispenser:… Please visit Search Engine Land for the full […]

What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation — without losing your clients’ trust. The post 2-step methodology for dealing with PPC performance downturns appeared first on Search… Please visit Search Engine Land for the full article. Build your […]

In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake… Please visit Search Engine […]

How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic] How can technology help your account based marketing be more efficient and more personal? This infographic answers that question and more about marketing technology trends, AI and machine learning. MarketingProfs Top 17 Organic Search Ranking Factors [STUDY] A new study from SEMRush shows the top […]

There’s a reason you can recognize an Apple ad right away. Same with Nike and Airbnb. A big part of that is because of imagery, copy, and layout, but typefaces play a huge role as well. Although the ROI of having a strong brand is harder to measure than, say, clear button copy, it’s telling […]