Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing

Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing

If you’ve read MarketingExperiments for any length of time, you know that most of our marketing experiments occur online because we view the web as a living laboratory. However, if your goal is to learn more about your customers so you can practice customer-first marketing and improve business results, don’t overlook other areas of customer […]

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Mozilla drops Yahoo search for Google with new Firefox Quantum browser release

Mozilla drops Yahoo search for Google with new Firefox Quantum browser release

After a three year partnership with Yahoo, Mozilla has switched their default search provider for Firefox back to Google. The post Mozilla drops Yahoo search for Google with new Firefox Quantum browser release appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

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Helping CMOs Look At The Digital Space From A Human Perspective

Helping CMOs Look At The Digital Space From A Human Perspective

If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then realize the benefits of a new technology. From there, it leads to a new norm, helping us understand our own intentions and behaviors. At first, we had millions of data points. However, we […]

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