This is not a test: Google Optimize now free — for everyone

This is not a test: Google Optimize now free — for everyone

Businesses often have one big question for us: How can they better understand their website visitors and deliver more relevant, engaging experiences? To help businesses test and take action, last spring we launched our enterprise-class A/B testing and personalization product, Google Optimize 360. We saw great demand, so we made it more accessible with a […]

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Data Studio: Now create apps, big screen, and docs experiences

Data Studio: Now create apps, big screen, and docs experiences

Our vision for Data Studio is to give report creators full control over the viewer experience. Today we’ve added a number of report properties that enable you to create apps, big screen, and document experiences. App Experience: Auto-hide header, no-margins, left hand nav Click for full-size image Big Screen Experience: Auto-hide header, no-margins, 16:9 aspect […]

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Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners. The reports first emerged on Reddit and Twitter, where users who own Google Home devices posted that Google slipped in an ad for Disney’s new Beauty and the Beast […]

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Biometrics and neuroscience: The future of digital analytics?

Biometrics and neuroscience: The future of digital analytics?

Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions. Actions, in turn, become habits, and these habits are the driving force that creates global brands. Marketers have never hesitated to exploit this relationship – in fact you could even argue that […]

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Join us live on May 23, 2017 as we announce the latest Analytics, DoubleClick and Ads innovations

Join us live on May 23, 2017 as we announce the latest Analytics, DoubleClick and Ads innovations

What: Google Marketing Next keynote live streamWhen: Tuesday, May 23, 9:00 a.m. PT/12:00 p.m. ET.Duration: 1 hourWhere: Here on the Google Analytics Blog Be the first to hear about Google’s latest marketing innovations, the moment they’re announced. Watch live as my team and I share new Ads, Analytics and DoubleClick innovations designed to improve your […]

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