The truth is in the Test: How to Definitively Prove the Incrementality of Your Programmatic Program
It’s been more than a century since merchant and advertising pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t which half,” and when it comes to digital marketing attribution, the situation has sadly not improved. Marketers have long known that cost per click reporting and […]
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