Daily ArchivesNovember 22, 2016 - Host2.us

What’s the deal with preheaders?

• 22 November 2016
• by: host2admin
• in: Uncategorized
• note: no comments

“Preview text”, “preheader (or pre-header) copy”, “second subject line” – whatever you want to call it, it’s an incredibly important (and underutilized) component of marketing emails. To help you give your open rates a boost, I’m going to tell you what these mysterious creatures are, why you should care about them, and how to write […]

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