According to Gartner: ‘(Oracle) has a comprehensive underlying data infrastructure’

Marketers have spoken and it’s clear – data, how its managed, integrated, enriched and activated matters more than ever before. We are thrilled to see this important point come out in Gartner’s MMH Magic Quadrant. Connected customer data across the entire marketing and customer experience platform has been a strategic focus for Oracle and something we feel will become an even greater differentiator going forward. Many of our customers saw further deposits into this strategy at Modern Customer Experience 2018 a few weeks ago where we announced two new, exciting, data-centric products: Oracle Infinity and CX Audience.

'B2B and B2C marketers seeking deep customer centricity, a foundation for AI and the ability to orchestrate a unified customer experience should consider Oracle’s solution,' said Gartner analysts.

We at Oracle believe strongly that B2B and B2C marketers have unique and different needs. We are the only vendor who has focused on providing marketers with individual best of breed solutions for each (Responsys and Eloqua) with an integrated platform of complementary solutions.This approach is fundamentally different from other vendors who seem to be selling a marketing cloud “El Camino” as the only vehicle you need – but it isn’t a very good car and it isn’t a very good truck. 

Our Customers Are What Make Us Successful

We are fortunate to have some of the largest and most sophisticated marketing organizations on the planet as our customers. They push the limits of our capabilities and we in turn push them to be better marketers. This is a true partnership, which was reflected in our overwhelming positive references for this report. 

If you are B2B or B2C marketer looking for a new partnership with an organization that can provide a unified and actionable view of your customers across Marketing and Customer Experience, let us know! 

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