I feel bad for LinkedIn. I think it’s one of the least understood tools and platforms in the modern digital landscape. Heck, maybe I’m using it wrong, too. But I want to talk you through what I see as the value and opportunity for employing LinkedIn for your business pursuits.

How To Be More Effective With LinkedIn

LinkedIn is a talent and skills discovery platform. When you build your profile, the intent of that action is that people will review that profile, learn what you know and your capabilities and your experiences.

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