Do You Rent or Own Your Marketing?

Do You Rent or Own Your Marketing? written by John Jantsch read more at Duct Tape Marketing

Certified Marketing Manager In this episode of the Duct Tape Marketing Podcast, I would like to discuss a new program at Duct Tape Marketing.

Around the beginning of the year, I wrote my predictions for 2020. Now no one could have predicted where we are today. But one of my predictions that is starting to come true is that more small business owners are taking marketing in house. Not only is it a tremendous trend but it’s very powerful. By building an internal team you have an aspect of owning your marketing instead of renting it. Now, this doesn’t take away from working with a consultant, someone who at a high level can help you reach your goals. But creating infrastructure internally can add significant value. Let me tell you more

What you’ll learn if you give a listen:

What elements of marketing are most effective for outside help vs what you would own internally
How to train a new hire on marketing
How to take your small business to the next level

More about our Certified Marketing Manager:

To find out more The Future of Small Business Marketing is In-House

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