Digital Marketing News: Video Ad Spend Up, Snap’s Unskippable Ads, & Instagram’s Latest

video ad spending

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
Social media and digital video advertising spending will see the biggest gains over the next year, according to new IAB study data from $1M+ buyers, with two-thirds planning to move traditional video budgets to digital video. Marketing Land

Unskippable six-second video ads are coming to Snapchat
Snapchat plans to test short unskippable ads, in what would be an about-face from the firm’s traditional practices, appearing in certain Snapchat Shows content. DigiDay

Instagram is Testing Slo-Mo Videos, a Mute Button, More
Instagram has been testing a number of new features including slow-motion videos, a story archive calendar, the ability to hide unwanted users, and other changes, according to an examination of the app’s code, in a possible preview of coming enhancements. Search Engine Journal

Amazon advertising is now worth $2 billion
Amazon advertising services grew sharply in the first quarter of 2018, topping $2 billion and a 132 percent year-over-year increase, one of several areas where the company bested estimates. DigiDay

Report: Millennials least influenced by retail advertising, most active tech adopters
Millennials use a wider variety of social media and other technology when shopping online compared to other age groups, according to new report data from Euclid which also shows differing purchasing expectations. Marketing Land

Twitter updates TOS and privacy policy to comply with GDPR
Twitter has updated its terms of service and privacy policy to comply with European Union General Data Protection Regulation (GDPR) legislation, including personal information management improvements. MarTech Today

Google, Facebook, Chinese Platforms Dominate Digital Ad Growth
Digital advertising growth has been strongest among Google, Facebook, Alibaba, Baidu, and Tencent, according to new report data from Forrester showing accelerated overall year-over-year-growth for all of the key 13 global firms included. MediaPost

Google launches new Google My Business API, new dashboard to manage multiple locations
Google has announced a new agency partner program and dashboard for its Google My Business (GMB) service, offering the ability to more easily manage multiple locations from one account. Search Engine Land

Twitter to Display News Articles More Prominently
Twitter has rolled out more prominently-featured on-screen real estate for news links shared by users’ network of contacts, in addition to grouping multiple references to the same tweet link, the company confirmed recently. Search Engine Journal

Snapchat is redesigning its redesign to get people watching more Stories
Snapchat is rolling out additional design improvements in the form of changing how its user-generated stories are displayed on users’ Discover page. Recode

ON THE LIGHTER SIDE:

Glass Half Full Marketoonist Cartoon

A lighthearted look at the risk of innovation, by Marketoonist Tom Fishburne — Marketoonist

Cambridge Analytica Offers 75% Off All Facebook User Data For Blowout Closing Sale — The Onion

The WIRED Guide to Memes — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lee Odden — Conférence Marketing de contenu: Lego au programme — Infopresse
Steve Slater — 9 Essential Things You Need to do Grow Your Small Business — Stargazer
Lee Odden — FIR Podcast #135: About That “You’re the Product” Trope… — Holtz
Lee Odden — Make Your Copy Enjoyable To Read — Mark Armstrong Illustration

Join us again next week, when we’ll share an exciting new array of the latest marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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