In partnership with Convince and Convert, we produced “On the Fly”—a video series with small, 2-minutes-or-less bites of marketing tips, advice, and training from marketing experts, delivered while they are on the road, at the airport, or otherwise on the go. To view the full video series, check out the YouTube playlist or the Modern Marketing Blog.

In the meantime, take to heart these ten tips from the pros imparted during the series on how to tweak and liven up your marketing:

#1: Try Different Publishing Schedules

 “[It’s] a long-held belief that the best time to publish your B2B content is mid-week… Just because the data shows that most people should do something mid-week, doesn’t necessarily mean that you should do the same thing. Test it for yourself.”

– Jay Baer, Founder of Convince and Convert

#2: Get Comfortable with Video Content

“I encourage you guys to do a video a day just for internal use as a practical way to get comfortable in front of the camera, to diagnose what works, what doesn’t, and how best you want to create your video content. Remember, no one gets good right at the beginning. This comes with years and years of practice.”

– Zontee Hou, Senior Strategist of Convince and Convert and Founder of Media Volery

#3: Relevance Makes a Difference

“We need to be relevant no matter where we are, what time… The more relevant you can make that experience, the more Netflix-like, if you will, the more likely you are to get some consumption.”

– Randy Frisch, CMO and Co-Founder of Uberflip

#4: Videos Need Good Audio Quality

“People will tolerate less-than-perfect image quality, but they very rarely tolerate poor sound quality… Our limbic systems are designed to pay attention to as many of our senses as possible. When you have no sound, there’s less to pay attention to… So make sure if you have to spend money, if you have to spend time, if you have to invest in your video content marketing, that you make sure the investment on audio is equal to, or better than, the investment in the video quality.”

– Christopher Penn, Co-Founder and Chief Data Scientist of TrustInsights.ai

#5: Your Content Needs to Answer Questions Customers Have

“If you want to be successful with your digital marketing, your content marketing, you’ve got to create content that people are actually searching for… So check the title of the content and the content itself to see if it’s providing the answers to those search queries that your customers are doing while they’re on their journey.”

– Arnie Kuenn, Digital Marketing, SEO expert and Senior Advisor at Investis Digital

#6: Create Moments of Joy

“Your customers are craving authentic, uplifting moments more than ever. When building your customer journey, instead of looking at it as a way to move people through the buying process, look at it as an opportunity to expand your relationship with your customers and create moments of joy.”

– Carla Johnson, one of the top influencers in B2B, digital, and content marketing

#7: Create Episodic Content

“Today’s consumers have no problem binging content for hours. However, they do have a short attention span for bad content. So, how do we keep them engaged? Creating episodic content is key. Much like a podcast or a Netflix show, your content should have a finite beginning and a finite end and set up each piece of content for the next one. So, learn from video marketing and implement it in the rest of your marketing. “ 

–  Brian Fanzo, founder of iSocialFanz

#8: Use AI for Sales Enablement

“There are three key steps to getting started with AI for sales enablement:

1. Make sure your data is clean

2. Start small. Try AI and machine learning to further segment your leads and identify the leads that have a higher propensity to buy.

3. Test, test, test! Use different model building or use different data sets to validate your assumption.”

– Pam Didner, tech marketing consultant and the author of the book Effective Sales Enablement

 #9: Working with Influencers Comes with Give and Take

“Working with influencers is a balance between giving and taking. Instead of immediately looking for something from them, focus on what they want, not what you want. Initially, when building a relationship with influencers, you want to offer them something of value—something that’s actually useful to them.”

– Ian Cleary of Razor Social

#10: Events Play a Vital Role in Marketing

“No matter what marketing objective you have, an event can play an important role in helping you reach that objective. Events can help you build thought leadership, customer loyalty and attain new leads. Additionally, you can leverage events for brand advocacy, employee advocacy, and Influencer marketing. Events work because nothing beats the power of bringing people together in real time. Now that is a powerful statement coming from a digital marketing and social media guru!”

– Neal Schaffer of PDCA Social

For more tips and insights into Modern Marketing, check out Oracle CX Marketing. 

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