Marketing Podcast with Steve Blank

In this episode of the Duct Tape Marketing Podcast, I interview Steve Blank, considered one of the fathers of modern entrepreneurship – is a seral entrepreneur-turned best selling author and educator. Steve focuses on how startups are built, how entrepreneurship is taught, and how big companies and the U.S. government innovate.

Steve Blank is the author of books The Four Steps to the Epiphany and The Startup Owner’s Manual as well as the author of a Harvard Business Review cover story, Why the Lean Startup Changes Everything, that explained how companies could use the Lean Startup to counter disruption and implement innovation at speed.

The “Customer Development” model that Steve Blank developed in his book is one of the core themes of the classes he teaches as a professor at Stanford University and the core of the Lean Startup movement.

Questions I ask Steve Blank:

•  Are you seeing a resurgence of that idea of the business model because so many people may be feeling that their model is failing?
• Would you say there was a single attribute that has helped some companies survive this?
• I wonder if you have a view on where venture capital will end up going?

What you’ll learn if you give a listen:

• How some behaviors of the “stay at home” will stick around
• What we are missing without in-person interactions
• How it may be difficult staying in this online mode for education

More about Steve Blank:

• Learn more about Steve Blank here

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This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.

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