When we’re at work, we want to believe that people think about our business all day long. In our minds, we’re the FIRST company a customer or prospective customer considers when a particular need arises. But you and I both know that’s not how it works.

What does it take for your business to stay top of mind?

This work we’re talking about is called branding. And in the old days, that would mean thinking up names and logos and colors and what have you and you’d call it good.

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