Accelerated Mobile Pages (AMP pages, if you will) are a Google project intended to speed up the loading time of web pages on mobile devices. Beyond improving SEO (search engine optimization), and beyond being “mobile friendly,” the idea behind AMP is to make sure your site loads super fast on mobile devices.

But if you haven’t done anything specifically to your site in this regards, you probably don’t have this in play yet, and you need to get going on it.

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