For three years, many have participated in our free online courses on Analytics Academy, which aim to help you become an analytics expert and learn best practices on how to make your data actionable. In 2013, we started with a single course focused on Digital Analytics Fundamentals, and have since grown our offerings to include Google Tag Manager, Ecommerce and more.

Today, we are introducing two new courses for Analytics Academy: Google Analytics for Beginners and Advanced Google Analytics.

In Google Analytics for Beginners, you will join instructors Justin Cutroni and Krista Seiden to learn the basics of Google Analytics, including how to create an account, implement the code, and set up filters. You’ll also learn how to navigate the interface, analyze reports, set up goals, track campaigns, and create dashboards.

Our Advanced Google Analytics course goes in depth on how data gets collected and processed. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking. The course also demonstrates advanced techniques, including segmentation, channel reports, audience reports, custom reports, and marketing strategies like remarketing.

Both of these courses include interactive demos and activities to apply what you have learned, using our free Google Analytics Demo Account.

In addition to this pair of new courses, Analytics Academy has added some new features:

• 24/7/365 Certification: You can complete courses at your own pace and earn a certificate of completion at any time. No more certification windows!

• User Profile: You can track your progress and access your certificate from your user profile.

• Track your lesson progress: You can track your progress through a course, and resume a course where you left off. 


Sign up for Google Analytics for Beginners or Advanced Google Analytics and start learning today. 

Happy Analyzing.

Posted by Katie Richardson, Program Manager, Google Analytics