Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2022

2022 Content Marketing World 25 Content Marketing Influencers Collage Image The combined in-personal and virtual Content Marketing World 2022 is finally upon us. As the biggest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals chock full of curiosity for future trends, marketing insight, and aspirations for elevating the industry in the post-pandemic world. For the past 14 years top marketers from the world over have gathered in Cleveland, Ohio for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded in-person networking and learning. Readers of our blog know we have a lengthy history with the conference starting at the beginning, with 12 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns. A classic TopRank Marketing tradition that has been imitated in recent years but never duplicated is our annual list of content marketing experts ranked according to their social influence, a helpful compilation extracted from the hundreds of fantastic #CMWorld 2022 speakers. List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing subject matter experts who are speaking at the current year’s Content Marketing World conference — using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled in from blogs, Twitter, Facebook, YouTube, Instagram, LinkedIn and other social platforms. The focus topic in question is most undoubtedly “content marketing,” and everyone included on this list is:

A speaker at #CMWorld 2022
Ranked in the top-25 for “content marketing” according to our relevance, resonance, reach and audience metrics

CMWorld 2019 Influencer network Many thanks go to all the people who are actively sharing knowledge about content marketing in 2022 by engaging and helping to elevate others with keen insight and expertise on the social web. This list is only a starting point to help expand your own content marketing universe. In this year’s list there are some familiar faces along with a welcome number of new additions. We plan to learn new lessons from each of these 25 content marketing influencers, and hope you’ll do the same throughout the rest of the year and into 2023 and beyond. We extend special thanks to Stephanie Stahl, who as general manager of Content Marketing Institute has passionately continued on the ambitious mission of CMI founder Joe Pulizzi. Don’t miss Stephanie’s conference kick-off with a special “Welcome Back to Content Marketing World 2022” presentation on Wednesday, September 14 at 8:20 a.m. Eastern.

25 Content Marketing Influencers Speaking at CMWorld 2022

Melanie-Deziel Melanie Deziel @mdeziel Co-Founder & Vice President of Marketing, The Convoy Presenting: The One Content KPI We Should All Be Optimizing For AmandaTodorovich Amanda Todorovich @amandatodo Executive Director Content Marketing, Cleveland Clinic Presenting: Running the Content Marketing Marathon: Lessons from a Decade-Long Journey Presenting: Cleveland Clinic Health Summit Amber Naslund @AmberCadabra Senior Manager, Marketing Solutions, LinkedIn Presenting:CTR, ROI, KPI, Cry: Cut through jargon to deliver kick-ass content and undeniable business results Ruth Carter @rbcarter Evil Genius, Geek Law Firm Presenting:Privacy Policies, Terms of Service, and Legal – That’s Content Too! Jay Acunzo @JayAcunzo Author, Show Host & Brand Consultant, Unthinkable Presenting:The Urge to Act: How Masterful Marketers Mold Their Stories to Resonate Deeper and Earn Passionate Superfans Zontee Hou @ZonteeHou Head of Strategy, Convince & Convert Presenting: Show, Don’t Tell: Putting CX at the Center of Marketing Andy-Crestodina Andy Crestodina @crestodina Co-Founder & CMO, Orbit Media Studios Presenting: The Future of SEO: Adapting to a new, low-clickthrough rate reality Ann-Handley Ann Handley @MarketingProfs Chief Content Officer, MarketingProfs Presenting: Voice is the New Logo, Keynote Nancy Harhut @nharhut Co-Founder & Chief Creative Officer, HBT Marketing Presenting: 5 Secrets to Persuasive Content That Will Blow Your Mind Presenting: Humor, Research, and Innovation: Building Trust in a Post-Covid Era Juntae DeLane @JuntaeDeLane Founder & Chief Strategist, Digital Delane Presenting: Content Marketing In The New Normal: 5 Ways to Readjust Your Content Plans Rob Walch @podcast411 Vice President of Podcaster Relations, Libsyn Presenting: Podcasting – How to Start – How to Promote Amy Higgins @amywhiggins Senior Director, Content Strategy, Twilio Presenting: Ahead of the Trends: Tapping Emerging Forms of Content to Freshen Your Content Mix and Captivate Your Customers Presenting: Editorial Prenups: How to Create a Happy, Productive Team with an Operating Contract Andrea Fryrear @AndreaFryrear CEO and Co-Founder, AgileSherpas Presenting: Million Dollar Content: Maximize your earning potential by creating for yourself instead of producing for others Ellen Gerstein @elleinthecity Senior Director, Digital Communications, Corporate Affairs, Pfizer Presenting: Radical Transparency: A Pfizer Masterclass in Developing Earned Trust Erika Heald @SFerika Founder and Marketing Consultant, Erika Heald Consulting Presenting: How to Build an Executive Thought Leadership Platform That Plays to Your Leadership Team’s Strengths Shafqat-Islam Shafqat Islam @ShafqatIslam General Manager, Optimizely Presenting: Want to drive exceptional digital experiences? Fix the marketer’s experience first Ahava Leibtag @ahaval President, Aha Media Group Presenting: Rewrite like Taylor Swift: What B2B Marketers can Learn from a Swiftie Presenting: Cleveland Clinic Health Summit Andrew Davis @DrewDavisHere Keynote Speaker & Author, Monumental Shift Presenting: Top-Down Creation: How clever content creators leverage tiny audiences to deliver outsized results Tequia Burt @TequiaBurt Editor in Chief, LinkedIn Ads Blog, LinkedIn Presenting: How LinkedIn Marketing Solutions is Using the Blog to Power Its Growth Engine Bernie Borges @BernieBorges Vice President Global Content Marketing, iQor Presenting: You Think You Have a Great Podcast for Your Brand? How to Measure Your Success. Dennis Shiao @dshiao Founder and Head of Retention, Attention Retention LLC Presenting: Counterintuitive Email Marketing Strategies That Work Lee Odden @LeeOdden CEO, TopRank Marketing Presenting: The Secrets of Creating Inspired B2B Content Experiences Michele Linn @MicheleLinn Co-Founder, Mantis Research Presenting: How to Get a Year’s Worth of Content From One Survey Pam Didner @PamDidner B2B and Tech Marketing Consultant Presenting: Is it possible to measure content marketing ROI? Here’s how! A Lee Judge A. Lee Judge @ALeeJudge Co-Founder & CMO, Content Monsta Presenting: Be the Content that Others Consume – #BeContent Even using the most detailed statistical analysis — no matter how deep and well-researched — can only take you so far in surfacing the people who you’ll consider the most helpful and influential in your own daily professional marketing lives, which is why we’d love it if you’d share the names of other content marketers that influence you the most in the comments section below. To further your own content marketing expertise, here’s a bonus list of some of our best recent posts about content marketing:

If you’d like to learn more about the secrets of creating inspired B2B content experiences, you’re in luck, as our CEO and co-founder Lee Odden will be presenting at Content Marketing World on the topic. Here are the details: Wednesday, September 14 – 1:00pm – 1:30pm Eastern Workshop with Lee Odden Presenting: The Secrets of Creating Inspired B2B Content Experiences We hope to see you either in-person or virtually at the Content Marketing World 2022 conference, and be sure to follow us on Twitter at @toprank for real-time updates during the conference using the #CMWorld hashtag.