Marketing Podcast with Kindra Hall

In this episode of the Duct Tape Marketing Podcast, I interview Kindra Hall. Kindra is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today’s communication challenges. Her Wall Street Journal best-selling book, Stories That Stick, was released by Harper Leadership in the fall of 2019, which Forbes said: “may be the most valuable business book you read”. Today, we’re talking about her most recent book: Choose Your Story, Change Your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out.

Key Takeaway:

Most of the “self-stories” you tell yourself—the kind of person you say you are and the things you are capable of—are invisible to you because they have become such a part of your everyday mental routine that you don’t even recognize they exist. Yet, these self-stories influence everything you do, everything you say, and everything you are.

In this episode, I talk with best-selling author, Kindra Hall, about how to take control of your self-story and uncover the clear steps you can take to create the life you want. You can choose your story and live your life in a way that you never have before.

Questions I Ask Kindra Hall:

• [3:28] I want to talk about a particular word in the title of your new book. You pick the word ‘Choose’. So what do you mean by ‘choose’ in ‘Choose Your Story’?
• [4:52] When people say things like, “You’re just in your head, and that’s why you’re stuck” – how different is deciding to choose your story?
• [5:38] If a lot of these thoughts are unconscious, how do you find them to begin with?
• [10:26] Can we talk about the term ‘self-storytelling’?
• [11:18] Is there a muscle that you create or work where you can begin to recognize these tendencies? Is that the eventual goal?
• [12:29] The book is in several parts – could you give us a glimpse into what we’re going to find in those three separate parts and how they go together?
• [16:16] Is the ultimate goal to have built up a series of stories, or what might seem to be affirmations that you tell yourself in certain situations that you need to believe or need to convince yourself of?
• [18:39] One of the stories I think a lot of us tell ourselves is that other people’s stories are crap. What impact do you think this could have on us being more accepting of other people’s stories?
• [20:07] All right. So now I’ve got my library built up. How do I install and activate these stories that I’ve rewritten?
• [22:06] Where they can find out more about your work and obviously get a copy of the book,

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Wix.

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