Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos
Over the years, content marketing has made incredible strides. What used to be considered more 8-Bit tactics such as print and articles, have evolved into more immersive tactics like interactive and video which truly brings audiences into the “game”.
And while the days of 2D 8-bit side scroller content may be gone, that doesn’t mean we should abandon everything we’ve learned about content.
To help uncover some of the tried and true content marketing tactics that have stood the test of time, we’ve tapped into the minds of some of Content Marketing World’s top speakers who shared expert advice in our new eBook: The Ultimate Guide to Conquering Content Marketing.
But first, here are some fun fun 8-bit videos featuring your favorite content marketing experts and a preview into the type of game-winning advice you can find in our new guide.
Content Marketing Strategy Experts
Featuring: Robert Rose, Nichole Kelly, Tim Washer, Ellie Mirman, Peter Krmpotic and Tamsen Webster
Content Marketing Planning
Featuring: Amanda Todorovich, Courtney Cox, Eli Schwartz, Jay Acunzo, Carla Johnson, Heather Pemberton Levy, Zari Venhaus and Andy Crestodina
Content Marketing Creation
Featuring: Ann Handley, Melanie Deziel, Mitch Joel, Michelle Park Lazette, Pam Didner and Dave Charest
Content Marketing Amplification & Distribution
Featuring: Ian Cleary, Lee Odden, Vishal Khanna, Juntae DeLane, Doug Kessler, Joe Pulizzi, Justin Levy and Heidi Cohen
Content Marketing Measurement
Featuring: Christopher Penn, Mathew Sweezey, Michael Brenner, Michael Pratt, Ron Tite and Matt Heinz
34 Classic Content Marketing Tactics from Top CMWorld Speakers
Robert Rose
Chief Troublemaker, The Content Advisory
@Robert_Rose
Classic Content Tip: As part of the creation process, we have to ask how every piece of content we create delivers value to our audience first, and us second. It is an approach that will never fail. @Robert_Rose #CMWorld
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Nichole Kelly
Chief Consciousness Officer, The Conscious Marketing Institute
@nichole_kelly
Classic Content Tip: Just because you can doesn't mean you should. Acting with integrity is a competitive advantage.@nichole_kelly #CMWorld
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Tim Washer
PowerPoint Comedian/Emcee, Ridiculous Media
@timwasher
Classic Content Tip: Interview customers to get short, actionable advice that other organizations can learn from. This can be published via video, audio or a simple text Q+A. @timwasher #CMWorld
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Ellie Mirman
CMO, Crayon
@ellieeille
Classic Content Tip: Time and time again, I turn to blogging: it's a simple way to house a variety of content even as it evolves to serve different media, channels, and strategies. @ellieeille #CMWorld
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Peter Krmpotic
Group Product Manager, Adobe
@peterkrmpotic
Classic Content Tip: Aim for quick iterations, leading to faster insights, and creating a self-tuning system. @peterkrmpotic #CMWorld
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Tamsen Webster
Founder & CEO, Find the Red Thread
@tamadear
Classic Content Tip: Find the truth that makes a problem impossible to ignore. @tamadear #CMWorld
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Amanda Todorovich
Senior Director – Content & Creative Services, Cleveland Clinic
@amandatodo
Classic Content Tip: Great content answers questions and solves problems for your customers. When you do that – no matter what platform or format – it works and generates engagement every time. @amandatodo #CMWorld
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Courtney Cox
Manager, Digital Marketing – Children’s Health
@courtewakefield
Classic Content Tip: No matter how marketing changes, listening will always be the greatest asset of a content marketer. @courtewakefield #CMWorld
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Eli Schwartz
Director of Organic Product, SurveyMonkey
@5le
Classic Content Tip: Google’s non-English language ranking algorithm will always lag the advancements made in English search. @5le #CMWorld
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Jay Acunzo
Founder, Unthinkable Media
@jayacunzo
Classic Content Tip: Prioritize resonance over reach, and the latter (and everything else you seek as a marketer) gets far easier. To do so, look for a small number of people reacting in big ways to your work. @jayacunzo #CMWorld
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Carla Johnson
President, Type A Communications
@carlajohnson
Classic Content Tip: Put your customer first. Creating content that delivers value to them will always align your time, talent and resources with what delivers the best ROI. @carlajohnson #CMWorld
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Heather Pemberton Levy
Vice President, Content Marketing – Gartner
@heatherpemberton
Classic Content Tip: Always look in your rearview mirror at the traffic driving to your content and further down the road at the next content asset in the buyer’s journey. @heatherpemberton #CMWorld
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Zari Venhaus
Director Corporate Marketing Communications, Eaton
@zvenhaus
Classic Content Tip: Nothing beats knowing your audience. Today, there are so many more ways to target – the how is evolving, but nothing will ever replace understanding what drives your customers. @zvenhaus #CMWorld
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Andy Crestodina
Principal – Strategic Director, Orbit Media
@crestodina
Classic Content Tip: Learn something useful… Try it… Test it… Then teach it. @crestodina #CMWorld
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Ann Handley
Chief Content Officer, MarketingProfs
@annhandley
Classic Content Tip: Leaders are readers, as Harry S. Truman said. I’d add that leaders are writers, too. If you want to improve the quality of both your ideas and your thinking… you need to regularly write. @annhandley #CMWorld
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Melanie Deziel
Branded Content Consultant, Mdeziel Media
@mdeziel
Classic Content Tip: When all else fails, ask what you can teach your audience. Educational content provides evergreen value and proves your expertise to customers and potential customers alike. @mdeziel #CMWorld
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Mitch Joel
President, Mirum
@mitchjoel
Classic Content Tip: Write stuff that matters. Write stuff that has depth. Nobody else is doing this (well) anymore. It's because they suck at writing (trust me ;). @mitchjoel #CMWorld
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Michelle Park Lazette
Writer, Federal Reserve Bank of Cleveland
@mp_lazette
Classic Content Tip: My chicken test is a set of 3 questions I use to vet any content idea. Does the topic involve or interest our target audience? Is the idea timely? And does the idea have a so-what? @mp_lazette #CMWorld
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Pam Didner
Author, Global Content Marketing
@pamdidner
Classic Content Tip: SEO! Invest time and resources into keyword research, analytics and scoping out your content. If you want your content to be seen, align your content marketing with your SEO goals. @pamdidner #CMWorld
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Dave Charest
Director Content Marketing, Constant Contact
@davecharest
Classic Content Tip: Stay focused on the fundamentals of human nature. Even as technology changes, the fundamentals that make us people do not. Understand how those fundamentals apply to a new environment. @davecharest #CMWorld
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Ian Cleary
Founder, RazorSocial
@IanCleary
Classic Content Tip: Relationship building. When you build up a network of influential friends it's like having many pac mans in one game and they are all on your side. @IanCleary #CMWorld
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Lee Odden
CEO, TopRank Marketing
@leeodden
Classic Content Tip: Nothing gobbles up Pac-Dots like content co-created with highly credible experts. Influencers w/ active networks of relevant audiences can demystify marketing mazes and open up infinite opportunity! @leeodden #CMWorld
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Vishal Khanna
Director of Marketing & Communications, HealthPrize Technologies
@bediscontent
Classic Content Tip: Read employment listings for the types of prospects you target to find out how their success is measured, and then develop content that helps them succeed. @bediscontent #CMWorld
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Juntae DeLane
Sr. Digital Brand Manager, University of Southern California
@juntaedelane
Classic Content Tip: You need to be able to go where your audience is and speak to them in a language they can understand. Identify how and where they engage with content, & incorporate that info into your strategy. @juntaedelane…
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Doug Kessler
Co-Founder & Creative Director, Velocity Partners
@dougkessler
Classic Content Tip: It’s really hard to fail at simply interviewing really smart people who know about the topic. Do your homework, ask good questions and stand back. @dougkessler #CMWorld
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Joe Pulizzi
Founder, Content Marketing Institute
@joepulizzi
Classic Content Tip: Email, email, email. Getting and keeping opt-in email subscribers continues to be the key to content marketing success. @joepulizzi #CMWorld
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Justin Levy
Public Speaker
@justinlevy
Classic Content Tip: The one tried and true tactic that I will always go back to even as marketing evolves is the need for a blog. @justinlevy #CMWorld
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Heidi Cohen
Chief Content Officer, Actionable Marketing Guide
@HeidiCohen
Classic Content Tip: Like other forms of marketing, content marketing requires a documented strategy that ties your business goals to measurable results. @HeidiCohen #CMWorld
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Christopher Penn
Founder & Chief Innovator, Brain+Trust Insights
@cspenn
Classic Content Tip: Essential for any form of content is audience centricity. Do it in a way that provides value, educates, entertains and engages your audience. @cspenn #CMWorld
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Mathew Sweezey
Principal of Marketing Insights, Salesforce
@msweezey
Classic Content Tip: Ask! Ask what they want, don't assume. Once you make it Ask if they liked it, and how to make it better. @msweezey #CMWorld
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Michael Brenner
Founder, Marketing Insider Group
@brennermichael
Classic Content Tip: Create content using the keywords buyers use, the content they read and share and the offers that convert. @brennermichael #CMWorld
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Michael Pratt
CEO, Panamplify
@mikepratt
Classic Content Tip: Try and discover what solutions to problems your clients are searching for and write content that becomes that solution. @mikepratt #CMWorld
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Ron Tite
Founder & CEO, Church+State
@rontite
Classic Content Tip: Massive wins come from doing something that has never been used before. @rontite #CMWorld
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Matt Heinz
President, Heinz Marketing
@heinzmarketing
Classic Content Tip: Finish content with a question. Actively engage your audience. @heinzmarketing #CMWorld
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Want More Game-Winning Content Marketing Advice?
For more from our Content Marketing World speakers, check out the full guide below:
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