Mapping Out Where Your Best Customers Want To Go

Mapping Out Where Your Best Customers Want To Go written by John Jantsch read more at Duct Tape Marketing

john-jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing part one of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step one – taking your customers where they want to go.

Key Takeaway:

Your business succeeds when your customer succeeds. The Ultimate Marketing Engine is a successful customer. In the book, I introduce the idea of viewing your customers as members – and this isn’t like a Costco membership. The goal of serving a customer as a member is to help every member get the transformation they are seeking, not the product you are selling. In this episode of the Duct Tape Marketing Podcast, I’m talking about step one of the five steps to ridiculously consistent growth – mapping where your best customers are today and where they want to go.

Topics I cover:

[1:53] The Ultimate Marketing Engine is a successful customer
[3:33] Step one – Mapping out where your best customers are today and where they want to go
[4:11] Why you should start shifting your mindset to view your customers as members
[5:03] Creating your Customer Success Track
[6:10] Generating a list of milestones and creating a guaranteed roadmap
[9:38] The benefits of taking on this mindset of making your customers successful
[11:08] Why the Customer Success Track is really the overarching strategy for scaling your business