IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object
Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid request. The post IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object appeared first on Marketing Land.
Please visit Marketing Land for the full article.
Build your free WordPress website with Host2.us free hosting today!