I just deleted an email without reading it (like you do). The subject line was “Not your typical Monday email.” I deleted it because I knew without a doubt that it would definitely be a typical email. (I just fished it out of the trash. It was a sales offer. Pretty typical. No?)

I’m told by so many people that email marketing is dead or that they have low open rates or that no one cares about email any more. I’m also told that no one reads email any more.

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