Digital Marketing News: Content Pet Peeves, Facebook’s New Look, Personalization With AI & More

What’s Most Annoying About Brand Content? Consumers Weigh In Adobe’s* 2019 Brand Content Survey asked 1,000 consumers what they found the most annoying in brand content. The results showed that wordy content or poorly written content takes the cake with 39% of the vote. It’s also important to note that lack of personalization and too much personalization are both annoying pain points for consumers. Adobe Video Is the Fastest Growing Type of Content on LinkedIn and Starts the Most Conversations LinkedIn* posted a new infographic this week sharing the most surprising statistics about the platform. For example, the number of messages sent on the platform has increased 35% year over year. Plus, millions of LinkedIn members have already created video on the platform, making it the fastest growing type of content on the site. Their statistics also show that video starts the most conversations, making it a great engagement tool. LinkedIn Nearly 75% of U.S. Internet Users Say the Cambridge Analytica Scandal Raised Privacy Concerns Text messaging marketing company, SlickText, conducted a survey to evaluate how consumers view their privacy online after the Cambridge Analytica scandal. They found that almost three quarters of consumers were more concerned about how their information was used online after the scandal. In addition, only 32% of respondents said they’re willing to trade their personal information for greater convenience. SlickText Facebook Is Rolling Out a Redesigned Interface At Facebook’s F8 developer conference, CEO Mark Zuckerburg announced a design overhaul for all of their applications, including saying goodbye to their traditional blue color. The new look also rearranges the home page to focus on stories and groups—something digital marketers will want to adapt to. Facebook Artificial Intelligence Is Being Used for Personalization at Scale A new study from Arm Treasure Data* and Forbes Insights revealed that 25% of companies are using artificial intelligence (AI) to achieve personalization at scale—and they see AI as a critical component to their personalization efforts. The study also found that 40% of respondents are seeing an increase in sales and profits thanks to personalization. Forbes Insights and Arm Treasure Data Engaging with Followers Is the Biggest Challenge for B2B Brands on Instagram Social Media Today hosted a Q&A session over Twitter to discover top challenges and tips for B2B brands on Instagram. Respondents highlighted engagement as a top challenge and goal on the platform. Respondents also advised other B2B digital marketers to stay true to their brand and company culture as a top Instagram tip. Social Media Today Creative Commons Launches New Search Engine Finding relevant, copyright-free images for your digital marketing needs just got a whole lot easier. Creative Commons just launched CC Search, a new search engine for over 300 million Creative Commons images and 19 different collections. PetaPixel More Than Half of Organizations Could Redirect Investments Towards Customer Experience Innovations For more signs that experience is how brands compete today and in the future, a new article from CMO.com predicts over half of all organizations will reallocate budget for experience innovations and management. To navigate this new business landscape, CMO.com recommends a single, real-time customer profile and technology that makes it possible. CMO.com The Benefit of Experiential Marketing Almost 75% of people who take part in a brand’s experiential marketing are more likely to purchase something from that brand. Compared to other marketing types like video, content, and audio, experiential marketing lead to greater satisfaction, engagement, and entertainment levels among participants. ClickZ ON THE LIGHTER SIDE: Tom Fishburne Comic Every digital marketer’s favorite cartoonist, Tom Fishburne, highlights the pitfalls of creative review. Marketoonist Bringing down the bots—bot fraud losses will be down 11% this year compared to 2017. MediaPost How seriously should digital marketers take artificial intelligence? Hint: the answer is serious. The Drum TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lee Odden — Solving the Experience Economy Equation — SAP (client)
Lee Odden — What’s Trending: No Endgame in Sight for Video Marketing — LinkedIn (client)
Lee Odden — How to Create Winning Co-Marketing Partnerships — Heidi Cohen
Debbie Friez — Connecting Ideas and People With Dell Influencers — Katana Logic

THAT’S ALL, FOLKS From Facebook’s design overhaul to the creativity-draining review process, there were a lot of newsworthy topics to cover in digital marketing this week. Thanks for joining us and we hope you’ll come back again next week for more of the most relevant digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for daily news stories and updates. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel. *Disclosure: Arm Treasure Data, LinkedIn, and Adobe are TopRank Marketing clients

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