Combine location data and external trends to build diverse audience strategies [Video]
![](https://i0.wp.com/marketingland.com/wp-content/ml-loads/2020/06/mobile-location-smartphone-map-ss-1920-200x113.jpg?resize=200%2C113&ssl=1)
Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable.
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