Effective branding can be critical to the success of a company, particularly as the company experiences growth. Perhaps the most important aspect of branding is the logo that will be associated with your business. This will be the visual representation, not only of the business itself, but of the values that define your company and those who work within it.
Even beyond the obvious branding and marketing aspects, a great logo can become an integral part of your company. For many of the world’s largest brands, a strong logo is a huge part of the company and its success. When seen, a strong logo immediately brings to mind the business that it represents, whether the viewer consciously recognizes it or not. Especially in our modern, digital age, so much is based around visual representations of concepts and tangible objects; after all, we spend a large portion of our lives looking at images on screens.
Great Logos and Not-so-great Logos
A good logo can be a critical aspect of your marketing strategy, and a great logo will become instantly recognizable and representative of your company. But on the other side of the coin, a logo that is unappealing or ineffective can lead to bad impressions or negative associations in the minds of potential customers and the general public at large. This is why it is so important to be thorough and thoughtful when designing (or redesigning) the logo for your company.
Unfortunately, most small business owners do not even know where to begin when attempting to create a logo, and this leads to uncertainty and mistakes. If you are completely lost when it comes to creating your logo, it would be advisable to seek outside help in the way of professional designers and marketers. But whether you are an entrepreneur looking to DIY a new logo or a design professional looking for some new pointers, the following tips should help you in your quest to create a perfect logo.
Keep It Simple
Simplicity is the paramount virtue in the world of logo design, and this should always lead any guide to creating a logo. If it is too busy or complex, your logo may not keep the user’s focus on the intended purpose. Additionally, an overly complex design will be more difficult to recognize, compared to a simple, distinctive visual representation of your brand.
Think of some of the largest brands with the most recognizable logos and you will realize that simplicity is a characteristic that they all share. From the simple swoosh of Nike to the golden arches of McDonald’s, simplicity is one of the most special aspects of a strong logo. Although your business does not have the same global reputation or decades of existence, you should strive to create something equally as powerful and simple.
Visualize Your Logo
When you are designing your logo, you should always try to visualize is at is will be implemented. In the early days of marketing, a business owner only needed to consider how his or her logo would look in printed ads such as magazines, billboards and business cards. While your logo will likely be used in these same mediums, there are countless other possible locations for a logo in the digital age.
Even if you have created a logo that looks perfect on the store sign, it may not look as great on your website, or vice-versa. Especially if your company will have a large digital presence, you should also think of how the image will look in different formats and different sizes. For more information on the complexities of the differences between digital formatting on the web, you can see a helpful article at:
In some cases, it may even be necessary to create different versions of your logo for different visual formats and locations. You could use a logo with the name of your company (logotype) for your print marketing and a smaller, simpler representation for social media avatars or app icons.
Be Brave and Be You
In the end, your logo needs to be something that you can feel comfortable with as the visual representation of your brand. It should be simple and appealing, but it should also be unique and easily identifiable as yours and yours alone.
Ashley is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.