The world of real estate has become a lot more software driven in recent years. Sure, ultimately, a buyer interacts with a person, but with the number of real estate apps out there, a lot of up front work happens before a real estate professional is contacted. That’s not necessarily bad, but for a lot of Realtors (and other professionals in other industries for that matter), a personable connection with a buyer matters immensely as well.

If I Were Selling Real Estate Today

For years, I’ve had the pleasure of keynoting various real estate events and speaking at industry conferences. In every interaction, I found a warm, smart, driven person looking for new tools to reach and serve their buyer. My book with Julien Smith, Trust Agents, seemed to resonate with the primary challenge of “how do you build business remotely on the web?” Since that book (over 9 years have passed), I can say that the use of digital tools to evaluate real estate has only grown.

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