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If something can be measured, it can be improved.  By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing.  SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and […]

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? Last week, we shared the Top 10 Reasons to Attend MarketingProfs B2B Forum, and today we’re thrilled to unveil an exclusive video series called “Feeling B2B,” bringing […]

In 2014, Google hit us with a penalty, and our traffic plummeted. The reason was shared duplicate content on another … Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer Read More » The post Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer appeared first on . Build […]

IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children. Brands using PMax may inadvertently violate the Children’s Online Privacy Protection Act (COPPA) as a result, according […]

Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. The news comes after Amazon announced a multi-year […]

If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to provide results that best satisfy the intent for a particular query.  Here are my tips on optimizing for search intent and […]

Hostinger offers three months for free when you use their web hosting service for as low as $1.99 per month. … How to Choose a Domain Name in 8 Simple Steps Read More » The post How to Choose a Domain Name in 8 Simple Steps appeared first on . Build your free WordPress website […]

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent figure from the same period in 2022, while 2024 has been forecast as the year […]

The Power Of Mattering written by Felipe Orrego read more at Duct Tape Marketing Marketing Podcast with Jennifer Wallace In this episode of the Duct Tape Marketing Podcast, I interview Jennifer Wallace. She is a freelance print and television journalist who began her career at 60 Minutes. She’s a frequent contributor to the WSJ and […]

It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share remains virtually unchanged globally and in the U.S. Why we care. When the new Bing launched, it felt like the dawn of an exciting new era in search. Microsoft seemed to have a […]