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Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink. If you could choose between a consumer spending 20 seconds with a wall […]

Transcript of Can a Sales Person Really Think Like a Marketer? written by John Jantsch read more at Duct Tape Marketing Transcript provided by Verbatim Transcription Services Back to Podcast Transcript John: So can a salesperson really think like a marketer? On this episode of the Duct Tape Marketing Podcast I talk with Scott Ingram […]

This week, AgilOne announced new integrations with Oracle Marketing Cloud. With AgilOne’s customer data platform powering engagement through Oracle Marketing Cloud, marketers can create more consistent, orchestrated, and authentic relationships across channels. So, how do we do it? AgilOne feeds a single view of the customer data into OMC that incorporates first party information unified across […]

For designers, there are many things to remember when creating an email. Often the forgotten question is, sadly, “Is this accessible for all my subscribers?” That question is just as important as the rest: How will it display on mobile? Does it appeal to my target market? Will this work in all inboxes? Will it […]

Whether you are traveling to a marketing conference or visiting one of your company’s locations around the world, as a CMO you need to ensure have an efficient travel strategy that keeps you on a budget, maintains your productivity on the road, and helps you actually enjoy the business travel experience. 1. Always travel light. Pack […]

Lots of bloggers seem to do everything right, yet they don’t see much success. They write well-structured posts, they pay attention to SEO, they know the ins and outs of their blogging software … but something’s lacking. That missing “something” can often be personality. It’s the difference between a blog that readers come across and […]

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware. But. That doesn’t mean it always works. In fact, in many cases using fear or negative messaging can actually backfire. Here’s why, […]

“What is copy?” My wife asked me this a few days ago. I had been going on and on at dinner, hands gesturing, spittle flying, talking about something work-related. She waited patiently until I was finished to ask. Her question jarred me. It had been a while since I’d thought about what “copy” is. And […]

When most people think Facebook advertising, they think B2C marketing. Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective – because it would be too hard to get in front of professionals, decision makers, and the right industry positions, and even if you do, they’re not in […]

Reading Time: 6 minutes The customer-centric focus Over the past few years, one message has been gaining momentum within the marketing world: customer experience is king. “Customer experience” (CX) refers to your customer’s perception of her relationship with your brand—both conscious and subconscious—based on every interaction she has with your brand during her customer life […]