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For a long time, marketers have been looking for the silver bullet that drives leads and sales. That one hack that can help them sell sand at the beach. As we all know, there is no such thing as a silver bullet in marketing. However, one thing comes pretty close – subliminal messaging. What Is […]

The U.K. is moving ahead with a populist but controversial plan to regulate a wide range of illegal and/or harmful content almost anywhere online such stuff might pose a risk to children. The government has set out its final response to the consultation it kicked off back in April 2019 — committing to introduce an […]

Today, Twitter announced that it is acquiring Squad and that the team from the screen-sharing social app will be joining Twitter’s ranks. Squad’s co-founders, CEO Esther Crawford and CTO Ethan Sutin, and the rest of the team will be coming aboard inside Twitter’s design, engineering and product departments, Twitter tells us. Crawford specifically notes that […]

Stuart Wall Contributor Share on Twitter Stu Wall is a technology executive and entrepreneur who founded Signpost, a cloud-based customer communication platform that helps small businesses scale. The coronavirus pandemic accelerated America’s addiction to technology, and it’s making us sad, anxious and unproductive. Companies like Facebook, TikTok and Snapchat earn more advertising revenue the more […]

Twitter is partnering with Snap to bring tweets into Snapchat with a native integration that both companies hope will push users away from screenshots and toward more interactive embeds. Twitter users who are also logged into the Snapchat app on their phone will be able to access the functionality by tapping share on a particular […]

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, […]

Twitter’s timeline is currently overrun with ads for some users, in what at first appeared to be a glitch involving the distribution of Promoted Tweets. Typically, a Promoted Tweet — which is just a regular tweet an advertiser has paid to promote more broadly — will appear just once at the top of a user’s […]

Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. While it can help you make more strategic business decisions, Facebook Polls can do other wonderful things for your online presence like: Boost your Facebook page’s engagement (asking questions is one of the best ways […]

Twitter is shutting down its experimental app twttr, which the company had used publicly to prototype new features back in 2019. The app was first introduced at the Consumer Electronics Show in January 2019, then launched to testers that March. Its primary focus had been on trying out new designs for threaded conversations, including things […]

It seems like every week there’s a new article about how people don’t use Facebook anymore. You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it. Thing is, that’s just not supported by the user data. In reality, Facebook has barely seen a slowdown in audience growth at any […]