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Facebook is making it even easier to buy stuff while you scroll past photos of your high school lab partner’s dog. Yes, Instagram Shops and Facebook Marketplace are already displayed prominently on the apps’ bottom navigation tabs. But now, you can shop on WhatsApp too, along with other updates. Today on a Live Audio Room, […]

Some Clubhouse users were treated to a surprise feature in their favorite app, but it wasn’t long for this world. A new UI element called “backchannel” popped up briefly before disappearing late last week, pointing the Clubhouse faithful to a new area of the app and generating plenty of chatter among users ready for more […]

LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. In this article, I’ll cover everything you need […]

Eric Dahan Contributor Share on Twitter Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a spin bike would be a social community, you’d have had a good laugh. But that’s precisely what Peloton is: A spin bike […]

Facebook today introduced a new set of tools aimed at helping Facebook Group administrators get a better handle on their online communities and, potentially, help keep conversations from going off the rails. Among the more interesting new tools is a machine-learning-powered feature that alerts admins to potentially unhealthy conversations taking place in their group. Another […]

In March, Spotify announced it was acquiring the company behind the sports-focused audio app Locker Room to help speed its entry into the live audio market. Today, the company is making good on that deal with the launch of Spotify Greenroom, a new mobile app that allows Spotify users worldwide to join or host live […]

The Biden administration is outlining new plans to combat domestic terrorism in light of the January 6 attack on the U.S. Capitol and social media companies have their own part to play. The White House released on Tuesday a new national strategy on countering domestic terrorism. The plan acknowledges the key role that online platforms […]

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. This guide will offer you a detailed […]

There is so much content flying around on the internet that it’s challenging for brands to stand out through all the noise. When you post something, you never know if it’s reaching the right audience at the right time. If only there were a way to reach people with characteristics of your ideal audience across […]

Through its Ministry of Information and Culture today, the Nigerian government announced its decision to suspend the operations of social media platform Twitter in the country. The statement, made by Minister of Information and Culture, Lai Mohammed, and signed off by his media aide Segun Adeyemi, could see telecoms in the country prevent Nigerians from […]