Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones

Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones

In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event. As Spike […]

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6 Questions to Ask Yourself When Setting Social Media Marketing Goals

6 Questions to Ask Yourself When Setting Social Media Marketing Goals

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of […]

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Facebook centralizes its crisis response tools in a new hub called Crisis Response

Facebook centralizes its crisis response tools in a new hub called Crisis Response

 Facebook today is announcing a new feature called Crisis Response, designed to make it easier for people to find out more about recent crises and access various to tools to support recovery, including Safety Check, Community Help and Fundraisers. This trio of tools had previously existed – the difference is that all the resources will […]

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Behind the Marketing Curtain: An Interview with Social Customer Care Wiz Dan Gingiss, McDonald’s

Behind the Marketing Curtain: An Interview with Social Customer Care Wiz Dan Gingiss, McDonald’s

Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. But as more consumers use social media to “ring the bell” and gain access to the person who can help solve their problems, many find the social bell is out of […]

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