Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP Stories, Google Shopping links & more search refinements appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

Where is the biggest opportunity in marketing at the moment? According to Sophie Moule, Head of Marketing at Pi Datametrics, it’s the sheer amount of customer data that we can get from search. With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there […]

2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within both the marketing and tech industries. With so many different forms of experience, it’s easy to wonder whether marketers and brands really know the difference between them? How can they, when so […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Getty Images, SEO and website migrations & Winter Olympics Doodles appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

This article is a supplement to our Kissmetrics Webinar this Thursday, February 15th at 10 AM PST / 1 PM EST with Samir ElKoumany, co-founder of Fetch and Funnel. Join here Communication has changed. This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, […]

Do your conversion rates need a boost? Nobody has a conversion rate that’s 100%. I think it’s safe to say that no matter how successful your company is, your conversions can always be improved. Recognizing this is half the battle, but you’ll need to actually implement some changes if you want to see an increase. […]

According to a new study from eMarketer, in 2018 nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing. At the same time, influencer marketing has become one of the hottest topics in the marketing world: The L2 from Gartner reports that over 70% of brands used influencers in their 2017 […]

Today’s ad platforms can have even the most experienced PPC marketers spending more than intended. Campaign settings, rules and other factors change over time, which can have substantial impact on your campaigns. For example, starting October 4th, 2017 Google announced they could spend up to two times your daily budget. If you’d been sitting calm […]

How to Build Authority and Influence with Your Audience In today’s episode, I want to talk about building authority and influence. This topic came about from talking to a number of bloggers who’ve just completed our Start a Blog course. They’re starting from scratch (as we all did), and want not only to be found, […]