According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 months. Why the confidence? 77% of marketers say their prospective customers rely on advice […]

Big tech’s decision to pull the plug on president Donald Trump’s presence on their platforms, following his supporters’ attack on the US capital last week, has been seized on in Europe as proof — if proof were needed — that laws have not kept pace with tech market power and platform giants must face consequences […]

Numerous advertisers have paused their social media campaigns over the events at the Capitol. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

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Merging teams and systems following a merger or acquisition can be an opportunity rather than a crisis. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Recently, Oracle Marketing spoke with Lantané Conant, CMO of 6sense. Our conversation delved into her background, how she became a CMO, ended up at 6sense, and how they do ABM differently. She also explained the difference between a “Chief Marketing Officer” and a “Chief Market Officer.”  Q: Where did you go to school and what […]

Every business is unique in its own way and schema markup can help convey that in Google search. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

To organize content creation, publishing, and analysis, many companies use what’s known as a Content Management System (CMS). There are many but one of the most well-known is WordPress, but others include Joomla, HubSpot, Wix, Drupal, Magento, and SquareSpace.  What content management systems do A content management system gives you the tools to put content—written […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Starting an employee retirement plan is not too hard or expensive, even for small businesses. Plus, these programs offer tax advantages to both the employees and the company, which leave more money in everyone’s […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Is it actually possible to make a living out of blogging? Or is it just a myth? Here’s the good news: You CAN make money from blogging. You just have to do it right. […]