Monthly ArchivesJanuary, 2023 - Host2.us - Page 6

Facebook Graph Search arrives In 2013, Facebook announced a new experience that it called Graph Search. Facebook Graph Search relied heavily on Likes and other connections to determine what to show as the most relevant search results for each user. At launch, Facebook Graph Search only included people, photos, places and interests. Facebook Graph Search wasn’t a […]

Keep track of your call center KPIs and metrics with Nextiva, using its advanced built-in analytics, dashboard, and reports that provide in-depth insights into call performance. You can get a 30% discount on all plans when you get started today.  Tracking call center key performance indicators (KPIs) simplifies measuring call center efficiency. These KPIs are […]

Weekend Favs January 14 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound […]

R.I.P. AMP In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We didn’t see any year-over-year declines in traffic that we could tie to AMP aside from […]

Set up your multichannel contact center with Nextiva, a cloud-based option that provides easy access to remote IT and customer support teams. Sign up now and get 30% off on all plans.  Effective customer service involves multiple touchpoints, including voice, social media, SMS, and web. Case in point—customers will engage with three to five different […]

B2B Marketers Prioritizing Data and Technology to Succeed in 2023 86 percent of B2B marketers have said they will invest more in technology during 2023 that they did in 2022, with 36 percent planning major increases, while 46 percent noted that centralizing and unifying data were their top priorities for making better use of data […]

There are three essential skills you need to develop to progress your SEM career. These critical skills apply to almost any industry, but we will make a specific case for roles within SEM:  Clear communication Effective collaboration Focused productivity Clear communication  Do not underestimate clear, concise communication. Communication is at the core of any role […]

The secret to long-term business success is knowing what you want to achieve and why. OKRs serve as an excellent goal-setting tool to communicate your goals and lay out milestones to accomplish them with your team.  Business leaders traditionally use OKR templates to pair their objectives with key results, as well as set and enact […]

How To Build A Business That Builds Leaders written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer. Robert is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency, and the […]

Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will inspire them to engage with your brand is the main question all campaigns need to address.  Digital marketing (particularly PPC) has been rather spoiled for the past decade on targeting options. We’ve been able to know exactly who engages […]