Monthly ArchivesJanuary, 2022 - Host2.us - Page 3

The SEO Formula For B2B Companies written by Sara Nay read more at Duct Tape Marketing https://app.fusebox.fm/embed/player.js About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you […]

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

How can B2B marketers get the most from events in 2022, whether they’re in-person, all-virtual, or in any of several combinations of hybrid formats? The marketing event landscape in 2022 may not be as topsy-turvy and uncertain as it was in 2021, yet there’s no shortage of questions many events are still facing. Some have […]

Marketing automation helps you pull all your data together to generate insights that lead to better content and better lead nurturing. Learn about six tips to make the most out of your marketing automation when nurturing leads. Build your free WordPress website with Host2.us free hosting today!

Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

B2B marketers have faced unprecedented challenges over the past two years but I am one of those people that genuinely sees these times as an opportunity. Working in the marketing industry, especially at a B2B marketing agency, means being adaptable and engaged in a constant state of improvement aka ABO (always be optimizing). Information overload, […]

Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Weekend Favs January 22 written by Karen Cutler read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The […]

When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data on your pages can make a big difference to your success. Here’s what […]