How to Attract and Keep Employees at Digital Marketing Agencies After the “Great Resignation”

How to Attract and Keep Employees at Digital Marketing Agencies After the “Great Resignation”

Employee turnover is a huge cost to any business. These costs have the potential to be incredibly damaging to marketing agencies. It hurts their productivity, increases costs, and can even compromise client relationships.  Unfortunately, it’s a problem likely to get worse.  You may have heard about the great resignation, but what is it, and what […]

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B2B Marketing News: Influencer Marketing Use Rises, How B2B Marketers Use ABM, Google’s New Core Update, & US Ad Market Grows

B2B Marketing News: Influencer Marketing Use Rises, How B2B Marketers Use ABM, Google’s New Core Update, & US Ad Market Grows

B2B Marketers Are Using A Variety of ABM Content Delivery Approaches Some 73 percent of B2B marketing executives are currently using an agency partner in their account-based-marketing (ABM) strategy, or are planning to use one, while 91 percent have said that they use email for ABM campaign delivery — two of several statistics of interest […]

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