One Simple Step to Elevate the Practice of B2B Influencer Marketing

One Simple Step to Elevate the Practice of B2B Influencer Marketing

The uncertainty of 2020 created an environment of rapid digital transformation for B2B brands that impacted every area of business including marketing. B2B brands pivoted pre-pandemic marketing strategies to new go to market models for a digital first customer that in many cases is less trusting of traditional sources of information and paying more attention […]

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The Beginner’s Guide to Being Your Own Registered Agent

The Beginner’s Guide to Being Your Own Registered Agent

If you’re running a business that requires a registered agent, you might be tempted to take on the responsibility yourself. At first glance, being a registered agent seems simple, since you’re really tasked with monitoring the mail and receiving state correspondence for your business.  But this position comes with significant responsibility, and if you make […]

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How to Use Transcription Services to Repurpose Your Content

How to Use Transcription Services to Repurpose Your Content

Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience. With this in mind, new and updated content is crucial to any successful digital marketer’s strategy. How can you generate new content without spending […]

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B2B Marketing News: Webinars Top List of B2B Nurturing Tactics, Digital Ad Revenue Jumps, More B2B Buyers Purchase Online, & LinkedIn’s New Reach Study

B2B Marketing News: Webinars Top List of B2B Nurturing Tactics, Digital Ad Revenue Jumps, More B2B Buyers Purchase Online, & LinkedIn’s New Reach Study

Study warns that digital B2B economy held back by tech and logistical issues B2B buyers say that some 49 percent of purchases are now made online, with 93 percent seeing a permanent purchasing change that has been driven by the pandemic, according to newly-released survey data also showing that 78 percent of buyers are seeking […]

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