The Marketing Book Podcast – The Ultimate Marketing Engine

The Marketing Book Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the […]

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A 15 Step Checklist to Prepare Your E-Commerce Site for Black Friday and Holiday Shopping

A 15 Step Checklist to Prepare Your E-Commerce Site for Black Friday and Holiday Shopping

30 percent of all retail sales occur between Black Friday and Christmas. This means preparing your e-commerce site for this busy period is essential to success. The good news is, small changes can make a big difference to your revenue. The level of competition for Black Friday e-commerce sales is off the charts, which means […]

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One Simple Step to Elevate the Practice of B2B Influencer Marketing

One Simple Step to Elevate the Practice of B2B Influencer Marketing

The uncertainty of 2020 created an environment of rapid digital transformation for B2B brands that impacted every area of business including marketing. B2B brands pivoted pre-pandemic marketing strategies to new go to market models for a digital first customer that in many cases is less trusting of traditional sources of information and paying more attention […]

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