Monthly ArchivesFebruary, 2021 - Host2.us - Page 15

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different. Consumers started seeing brand interactions […]

Why write jokes about marketing?  Why write, to be specific, 101 jokes about marketing over the last five years? I came to marketing from the comedy world, and was genuinely surprised back then at how little personality there was in B2B content. Back in 2015, people were still asking whether B2B marketing could be funny […]

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Does Google’s alternative to third-party cookies make sense? Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

To sketch an accurate depiction of a person takes a good understanding of human anatomy. Similarly, the art of email marketing requires understanding the anatomy of an email. This anatomy is broken up into two major content groups:  1. The envelope content, the part of an email that’s visible in the inbox before it’s opened […]

Reddit has raised a new funding round, totalling $250 million. This is the company’s Series E round of financing, and it comes hot on the heels of renewed public attention on the site that has dubbed itself ‘the front page of the Internet,’ owing to the role the subreddit r/WallStreetBets played in the recent meteoric […]

With workforces going remote, business owners are facing unique challenges concerning team and client communication. This distributed model needs a more careful reorganization of your phone system construction, along with an additional security layer since most of your business communication will happen over unmanaged home networks. Situations like this are precisely where Voice over Internet […]

The IPO frenzy is not letting up, Bumble informed the world this morning. Per a new SEC filing, the dating company raised its target IPO price range, indicating that its previous attempt to quantify its per-share value was an undershoot. This means we’ll need to calculate a host of new valuations and revenue multiples for the […]

We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes on. One unique and often neglected area is call tracking metrics. By implementing a standard call tracking protocol, you’ll be able to learn more about your audience and maximize the profitability of every call. Call […]

Influencer Marketing is a fast growing discipline for B2B marketers and while many brands view it as a stand alone tactic, mature marketers realize that influence can play a role across the customer lifecycle in virtually any business communication, content type or publishing channel. There’s plenty of evidence to show that business customers do not […]