B2B Marketing News: Top B2B Video Marketing Challenges, Google Axing Teasers, Changing B2B ABM Objectives, & LinkedIn’s Strong Revenue Growth

B2B Marketing News: Top B2B Video Marketing Challenges, Google Axing Teasers, Changing B2B ABM Objectives, & LinkedIn’s Strong Revenue Growth

How the Pandemic Has Affected Account-Based Marketing 42 percent of B2B marketers say that the pandemic has changed their account-based marketing (ABM) business objectives, according to recently-released survey data, with 30 percent noting that their ABM budgets fell due to the global health crisis, while 26 percent saw their ABM spending increase. MarketingProfs Despite In-Housing […]

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Chefclub raises $17 million to expand its food media brand beyond social networks

Chefclub raises $17 million to expand its food media brand beyond social networks

French startup Chefclub announced earlier this week that it has raised a $17 million funding round led by First Bridge Ventures. SEB Alliance, the venture arm of kitchen appliance maker Groupe SEB, Korelya Capital and Algaé Ventures are also participating. Chefclub has been building a major media brand on social media platforms. It has attracted […]

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How Does Multichannel Marketing Change Your Content Strategy?

How Does Multichannel Marketing Change Your Content Strategy?

Though multichannel marketing has been around for a while, that doesn’t mean it’s become any easier to figure out. Adding digital and mobile environments—website, blogs, display ads, emails, SMS messages, and social media—to traditional channels, like print media and television, means considerable work for marketers. However, that work pays off as multichannel marketing offers opportunities […]

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Early Snapchat employee debuts Yoni Circle, a social storytelling app for womxn

Early Snapchat employee debuts Yoni Circle, a social storytelling app for womxn

An early Snapchat employee who once architected the “Our Stories” product, Chloë Drimal, has now launched her own social app, Yoni Circle. Described as a membership-based community, the app aims to connect womxn using storytelling — including through both live video chat sessions as well as with pre-recorded stories that are available at any time. […]

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How Cisco Innovated Partner Marketing Nurture Strategies with Oracle Eloqua and PathFactory

How Cisco Innovated Partner Marketing Nurture Strategies with Oracle Eloqua and PathFactory

In marketing, we often expect innovations to come about from applying a new product solution to an existing process. Innovations of the process itself are the exception, but they can be all the more powerful in the benefits a brand can gain. Cisco’s innovation of their partner nurture strategies, to create content virtual hubs, is […]

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