Inside Influence 10: Ryan Bares from IBM on Influence Inside B2B Brands with Employees

Inside Influence 10: Ryan Bares from IBM on Influence Inside B2B Brands with Employees

I have always believed that everyone is influential about something and that sentiment is certainly true within B2B companies. In the B2B marketing world, we’ve all come to understand that buyers trust individual voices more than formal marketing and advertising messages, so finding ways to optimize influence internally is becoming a key area of focus. […]

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The 5 New Must-Have B2B Marketing Skills

The 5 New Must-Have B2B Marketing Skills

It always comes down to skills. When marketers talk about what’s holding them back—it’s always skills. When the demand generation engine is stuck in neutral—again it’s because of skills. When the CMO is unimpressed—it’s because your team requires more skills. B2B marketing is changing. And many modern marketing departments lack the fundamental skills required to keep […]

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