Customer Experience Tips and Advice from the Pros During Disruption

Customer Experience Tips and Advice from the Pros During Disruption

Oracle CX Marketing recently featured season two of “On the Fly”—a video series with small, two-minutes-or-less bites of digital marketing and customer experience advice from experts, given to you during the current disruption. To view the full video series, check out the YouTube playlist. An engaging customer experience (CX) was once only nice to have, but during periods of uncertainly, it […]

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How the Vitamix Rewards Program Achieves the Perfect Blend with Oracle CrowdTwist

How the Vitamix Rewards Program Achieves the Perfect Blend with Oracle CrowdTwist

I have been working with Oracle CrowdTwist Loyalty and Engagement for almost five years. When I first joined the team, I was responsible for launching and managing the day-to-day operations of our clients' loyalty programs. I then spent time working in partner marketing and more recently joined the product marketing team. As an Oracle CrowdTwist […]

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How Niantic evolved Pokémon GO for the year no one could go anywhere

How Niantic evolved Pokémon GO for the year no one could go anywhere

Pokémon GO was created to encourage players to explore the world while coordinating impromptu large group gatherings — activities we’ve all been encouraged to avoid since the pandemic began. And yet, analysts estimate that 2020 was Pokémon GO’s highest-earning year yet. By twisting some knobs and tweaking variables, Pokémon GO became much easier to play […]

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