Daily ArchivesJuly 20, 2020 - Host2.us

Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. At the same time, brand became less exciting—and sometimes an afterthought. It was too “fluffy.” But that’s all changing. […]

Most major B2C brands and retailers will start planning for the 2020 holiday season soon, if they haven’t started already. Under normal circumstances, it’s challenging to accurately forecast, diligently plan, and effectively execute your holiday marketing campaigns. This year, with expectations of a second wave of coronavirus outbreaks and restrictions, the possibility of countries around […]

Even in our digital world, business cards are still a crucial tool for networking and marketing. Whether it be a trade show, mixing event, or just simply striking up a conversation with a potential lead waiting in line for coffee, a business card is the best way to exchange information in person. But before you […]

The coronavirus pandemic and related government lockdowns have led to a surge in online gaming — particularly on social platforms where people can connect with real-life friends in a virtual venue. We’ve already heard of Fortnite birthday parties, Roblox playdates and Animal Crossing meetups taking place online amid the pandemic. Now, Roblox is launching a […]

Panda, Penguin and the Florida updates still loom large. What you can learn from their history. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Updated ABM and sales capabilities are among the July release notes. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Thought Leadership is often a concept associated with individuals but brands, especially in B2B, can develop their thought leadership amongst the customer community as well. Thought Leadership is important for brands and individuals alike because trust is an issue for companies as people navigate misinformation, changing sources and become more skeptical of what brands and […]