Monthly ArchivesFebruary, 2020 - Host2.us - Page 3

Former CEO of Tesco, Sir Terry Leahy, credits the company’s loyalty program, Clubcard, as the key reason the company was able exceed the performance of its two biggest competitors. Using loyalty data, Tesco was able to make better data-driven decisions. “It was absolutely transformational for the business,” he said. “We could treat customers as individuals. And we […]

Google is sending notices to sites that have mobile-first indexing issues. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Hopefully, you’ll never have to use your business insurance. But just like car insurance or health insurance, protecting your business from unexpected situations is crucial. However, 44% of small business owners don’t have insurance. This statistic is shocking. If you’re uninsured or underinsured, your company could potentially go bankrupt if something goes wrong, and you’re […]

What makes an experience an… ? Full disclosure: I am not on the design team at TopRank Marketing. But you know what I mean. You’ve eaten dinner at dozens, if not hundreds of restaurants in your lifetime. But there are likely one or two that stick out in your memory. What makes them memorable? That […]

Standing out isn’t easy. Being remembered is even more difficult. Modern marketing is a digital sea teeming with messages. Audiences find themselves bombarded with thousands of marketing messages every day, and you, as a digital marketer, are constantly jostling and fighting for attention. Tactile marketing automation can help. It involves physical marketing offers being triggered […]

A significant majority of Americans have lost faith in tech companies’ ability to prevent the misuse of their platforms to influence the 2020 presidential election, according to a new study from Pew Research Center, released today. The study found that nearly three-quarters of Americans (74%) don’t believe platforms like Facebook, Twitter and Google will be […]

The latest automated extension test from Microsoft Advertising. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

(This article was originally published in the MarketingExperiments email newsletter.) “When it comes to data, simplify. Become an essentialist. Get beneath the data to the essence. Look for patterns. Patterns transform info into wisdom.” — Flint McGlaughlin, Managing Director, MECLABS Institute Not too long ago, the aunt of a prominent Haitian political figure was kidnapped […]

DAM can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how […]