Monthly ArchivesMarch, 2019 - Host2.us - Page 13

Have you ever wondered what makes a great website? You know things like content, videos, and images are all important, but there has to be more to it, right? There is! For example, 79% of people scan web pages, so if you don’t know how to make your page optimally scannable, it won’t do well. […]

Alison Johnston didn’t plan to build a startup around death. An early employee at Q&A app Aardvark that was bought by Google, she’d founded tutoring app InstaEDU and sold it to Chegg. She made mass market consumer products. But then, “I had a family member who was diagnosed with terminal cancer and I thought about […]

Despite reported declines, advertisers say they aren’t seeing an impact on campaigns (and that fixating on audience numbers isn’t helpful anyway). The post Facebook lost 15 million users? Marketers remain unfazed appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Sure, it’s the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week. The post Here’s what email marketers can learn from Morning Brew’s expansion appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress […]

When I first started using SEO tools and tried to figure out which one was right for me, I was pretty confused. There are a bunch of tools in the space, they seem to overlap a lot, and there are way too many specialist tools to sort through. And which one’s have data that I […]

The martech ecosystem needs a new class of tools for data buyers and sellers that curates and leverages date both online and offline. The post The new age of ‘customer’ data appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Keep Amazon’s impression share in perspective because it shouldn’t directly drive strategy, but rather provide context around the advertiser competition in your market. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The post Digital Marketing News: B2B Trends Study, Facebook’s Topics to Watch, & What Consumers Really Think of Personalized Ads appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The Gartner survey above shows how MarTech investment jumped 29% in 2018. Technology is disrupting the marketing industry by bringing new opportunities and challenges, even for companies that have not gone fully digital. Before, marketing teams worked on new innovation via creating new brands. But with data now at the center of all things marketing, […]