Words of Wisdom: Lee Odden’s Top 9 Insights on How to Succeed at Influencer Marketing 2.0

Words of Wisdom: Lee Odden’s Top 9 Insights on How to Succeed at Influencer Marketing 2.0

Today’s content marketing space is a tumultuous one. Content shock, ever-changing search engine algorithms, social media’s midlife crisis, growing consumer distrust in brand messaging—marketers are constantly challenged to adapt and scale their strategies to simply bolster visibility, nevermind reach objectives and prove ROI. Emerging from the noisy marketing mix is a promising strategic marketing star […]

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Facebook comms VP Rachel Whetstone is heading to Netflix

Facebook comms VP Rachel Whetstone is heading to Netflix

In Facebook’s latest high–profile departure, corporate communications lead Rachel Whetstone will leave for a top PR role at Netflix. Whetstone joined Facebook about a year ago after leaving a similar position running communications at Uber during some of the company’s most fraught days. Prior to Uber, Whetstone worked for Google as its SVP of communications […]

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50 Content Promotion Tactics to Help Your Great Content Get Amazing Exposure

50 Content Promotion Tactics to Help Your Great Content Get Amazing Exposure

You’ve just launched a gorgeous campaign with all the design bells and whistles. The copywriting is art and the experience intoxicating—so say your design and content team. The day of launch has everyone excited. The marketing team smells a win at Cannes Lions and the sales team anticipates Glengarry-level leads. But wait, what’s that? Nothing? […]

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