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Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion. The post Analyst: Google’s default search deal worth $3 billion to frenemy Apple appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

 For all the talk about the internet as a great uniter across geographical and ideological divides, it’s just as often used as a tool to deepen divides, as many users are content to stay within their ideological echo chambers. There’s no easy fix, but when hateful rhetoric begins to manifest itself as real-world violence, a failure […]

There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in business brought about by new innovations, advances in technology, and improvements in customer engagement. But for all the new changes, old habits sure do die hard. Specifically, there are […]

This is a guest post from Jonathan Chan of Foundr Magazine. You are probably here because you are a proud blog owner. Your content is consistently fresh and up-to-date, your mission statement is on point, you’ve managed to create a brand from scratch and everything is going swimmingly. But you’re still not using Instagram to […]

Effective CMOs operates at the nexus of the C-Suite and customer support – creating a brand voice that is authentic and effectively amplified in a way that doesn’t cheapen the message. “Challenging” doesn’t even begin to describe the daily struggle that this mission creates. It might be tempting to keep your head down and push […]

Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit […]

In recent research released by Econsultancy & Oracle Marketing Cloud alarming statistics were released that showed while the adoption of Marketing Automation in Australia & New Zealand was relatively high, only 1/5th of those surveyed felt their automation capabilities were “advanced”. How can you take your Marketing Automation from basic to advanced? In this blog […]

In recent research released by Econsultancy & Oracle Marketing Cloud alarming statistics were released that showed while the adoption of Marketing Automation in Australia & New Zealand was relatively high, only 1/5th of those surveyed felt their automation capabilities were “advanced”. How can you take your Marketing Automation from basic to advanced? In this blog […]

A good marketer is like a doomsday prepper (bear with me here…) Instead of preparing for a global cataclysm, learning about water storage and building bunkers, they’re constantly on the lookout for ways they can proof their marketing for, or get ahead of, inevitable and dramatic changes to the marketing landscape. Frequent and mysterious algorithm […]