Yearly Archives2017 - Host2.us - Page 63

Before digging into your or your client’s AdWords account, you might need to do some tidying up first. Image via Shutterstock. When PPC agency ParaCore started working with a niche inspection company, they realized pretty quickly that before they could start optimizing this client’s AdWords account, they needed to do some necessary housekeeping. The client […]

 It seems like just the other day that Reddit finally banned a handful of its most hateful and deplorable subreddits, including r/coontown and r/fatpeoplehate. The move was, at the time, derided by some as pointless, akin to shooing criminals away from one neighborhood only to trouble another. But a new study shows that, for Reddit […]

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. The solution is to uncover those biases and misunderstandings that lead you astray. It’s not easy. […]

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results […]

Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy. It enables you to allocate and analyze all of your existing content to identify what’s working and […]

Jean Giraudoux once said, “The secret to success is sincerity. Once you can fake that, you’ve got it made.” It’s a funny indictment of how to take exactly the wrong approach to authenticity. But too often, brands and marketers miss the sarcasm. We target an audience, then carefully cultivate an image to appeal to them. […]

Recently, I stumbled upon a scary statistic. A whopping 69.23% of ecommerce shopping carts are abandoned. To put this into perspective, for every 100 customers who start the checkout process, 69 don’t finish. Is it a massive problem? Absolutely. These numbers shouldn’t sit right with any business owner. That’s too many lost sales and potential lifelong […]

 Several of the European Union’s major economies are calling for tax reform across the bloc that responds to where tech platforms generate revenue, not just where they book profit — arguing that the current system allows digital giants to minimize tax liabilities by using subsidiaries sited in low-tax countries such as Ireland. Read More Build […]

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to […]