How a Customer Data Platform can improve AdWords performance

According to Hochman Consultants (2017), the average cost of pay-per-click (PPC) advertising is increasing – with the average cost-per-click in 2016 being nearly double that of 2013. When you consider the fact that Google processes over 2.3 million searches per minute (Business Insider, 2016), this is hardly surprising. But what can marketers do to ensure that they can […]

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Photographer Stephen Shore brings Instagram to the MoMA

Photographer Stephen Shore brings Instagram to the MoMA

 Stephen Shore made a name for himself shooting classic Americana mundanity in the 70s, evolving his work from automatic cameras to large-format cameras, using both color and black and white, and continuing to adapt in the age of digital photography, digital printing and social media. Obviously, the advancement of smartphone camera technology and the ease […]

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What All Marketers Can Learn from Fast Food Giants Crushing Twitter

What All Marketers Can Learn from Fast Food Giants Crushing Twitter

There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion […]

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